How Perplexity Decides Which Sources to Cite
Perplexity tracks Google’s own results far more closely than ChatGPT does, except where it doesn’t. Here’s where it follows the pack and where it goes its own way.
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How Google AI Overviews Work
Google says there’s nothing special you need to do to appear in AI Overviews. The data on how citations actually get chosen tells a more complicated story.
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How the Major AI Search Platforms Work
ChatGPT Search, Perplexity, Google AI Overviews, Copilot and Claude all retrieve and cite sources differently. Here is how each platform actually works, and which one to prioritise first.
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SEO Fundamentals: The Foundation AI Search Actually Runs On
AI search did not kill SEO, it raised the bar on the fundamentals. What those fundamentals are, what genuinely changed, and why AEO and GEO cannot work without them.
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What is Answer Engine Optimisation (AEO)? The Complete Guide
AEO is the practice of optimising your content so that AI-powered search engines select it as a source when generating answers. Here’s what it is, how it differs from SEO, and how to get started.
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What is Generative Engine Optimisation (GEO)? The Complete Guide
GEO is the practice of optimising your brand so that AI-generated search answers include you. Here’s what it is, how it differs from AEO and SEO, and what it takes.
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How to Get Your Brand Cited by AI Search Engines
The signals that make AI engines choose one source over another — and how to send them consistently. A practical guide for brands and marketers.
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AEO vs GEO vs SEO: What’s the Difference and Which Should You Focus On?
AEO, GEO and SEO are related but distinct disciplines. Here’s what each one does, how they overlap, and which to focus on for your brand.
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How to Choose an AI Visibility Tracking Tool
The questions to answer before you start trialling AI visibility tools — coverage, metrics, pricing tiers and the one feature most buyers forget to check.