Is SEO Still Important in 2026?
Zero-click search hit 68% this year and AI Overviews are everywhere. Here’s the less exciting, more accurate answer than either “SEO is dead” or “nothing’s changed.”
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SEO Fundamentals: The Foundation AI Search Actually Runs On
AI search did not kill SEO, it raised the bar on the fundamentals. What those fundamentals are, what genuinely changed, and why AEO and GEO cannot work without them.