AEO

Being named and being endorsed by AI aren’t the same event. Here’s where that line sits, why it matters more than raw citation volume, and how to check which side of it you’re on.

My own guide to getting cited already sketches E-E-A-T in three paragraphs. This is the version with the schema, the worked example, and the honest warning about what happens when you fake it.

Real tracked-account data shows the same brand fighting three different competitive battles depending on which AI engine you check.

Most AEO tactics aren’t platform-exclusive, they just work with different intensity. The real evidence, tactic by tactic, including where my own tracked data disagrees with the published studies.

Most “write for AI” advice repeats the same five bullet points without explaining why they work. Here’s the actual mechanics, plus a worked rewrite so you can see the difference instead of just reading about it.

Most schema guides list every type schema.org offers and call it thorough. Here’s the shorter, more honest version: which types actually help AI engines understand your page, real JSON-LD you can paste in, and which types to stop worrying about.

FAQ sections get treated as an afterthought bolted onto the bottom of an article. For AI citation, they’re one of the highest-leverage formats on the page, if you build them from real questions instead of guessed ones.

Retrieval rate and citation rate get treated as the same metric, but they’re not. Real Peec.ai client data shows why small, specific sites can out-cite the giants that out-rank them.

AEO is the practice of optimising your content so that AI-powered search engines select it as a source when generating answers. Here’s what it is, how it differs from SEO, and how to get started.