AI Visibility Metrics Explained: Visibility Score, Share of Voice and Citation Rate
Visibility score, share of voice, and citation rate measure three different things. Here is what each one actually tells you, and when to trust it.
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How to Measure Your Brand’s AI Visibility: The Complete Guide
How to actually measure AI visibility: the metrics that matter, organising prompts by funnel stage, and the mistakes that quietly skew your data.
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How ChatGPT Search Ranks and Cites Brands
ChatGPT reads far more of the web than it ever shows you. Here’s what separates the pages it quietly discards from the ones it puts in front of users.
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How Perplexity Decides Which Sources to Cite
Perplexity tracks Google’s own results far more closely than ChatGPT does, except where it doesn’t. Here’s where it follows the pack and where it goes its own way.
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How Google AI Overviews Work
Google says there’s nothing special you need to do to appear in AI Overviews. The data on how citations actually get chosen tells a more complicated story.
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How the Major AI Search Platforms Work
ChatGPT Search, Perplexity, Google AI Overviews, Copilot and Claude all retrieve and cite sources differently. Here is how each platform actually works, and which one to prioritise first.
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SEO Fundamentals: The Foundation AI Search Actually Runs On
AI search did not kill SEO, it raised the bar on the fundamentals. What those fundamentals are, what genuinely changed, and why AEO and GEO cannot work without them.
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What is Answer Engine Optimisation (AEO)? The Complete Guide
AEO is the practice of optimising your content so that AI-powered search engines select it as a source when generating answers. Here’s what it is, how it differs from SEO, and how to get started.
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What is Generative Engine Optimisation (GEO)? The Complete Guide
GEO is the practice of optimising your brand so that AI-generated search answers include you. Here’s what it is, how it differs from AEO and SEO, and what it takes.