AEO ROI Calculator
Estimate the revenue impact of improving your AI search visibility — modelled as growth over time, not a single snapshot.
✓ Free · No account neededWhat this calculator can and cannot tell you
AI search visibility is hard to put a number on. Fewer clicks arrive from ChatGPT or Perplexity than from a good Google ranking, but the visitors who do arrive tend to know exactly what they want, because an assistant has already answered half their questions. This calculator models what that traffic could be worth to you over the next twelve months.
Treat the output as a planning range rather than a forecast. The three scenarios lean conservative on purpose, and the growth rates adjust to your traffic tier, since a small site can double its AI referrals far more easily than a large one. Play with the assumptions and see which lever moves the result.
Enter your current monthly traffic to see the projection.
How we calculate this
Your traffic is modelled as compounding monthly growth for each scenario — Conservative 2%, Moderate 5%, Aggressive 10% per month, the same logic as compound interest — before a tier adjustment. Smaller sites tend to move faster in percentage terms than larger ones, so we apply a multiplier based on your current traffic tier: ×1.5 under 1,000 monthly visits, ×1.2 for 1,000–10,000, ×1.0 for 10,000–50,000, ×0.6 for 50,000–250,000, ×0.35 above 250,000. Revenue at each time horizon is projected traffic × conversion rate × average value per conversion.
These growth-rate assumptions are informed by publicly reported AI-search visibility trends (e.g. AI Overview query-coverage growth reported by BrightEdge, and GEO case studies from agencies such as Go Fish Digital), scaled down deliberately from the more extreme figures some vendors advertise. They are planning assumptions, not a prediction for your specific site.
This tool models a hypothesis based on the assumptions above. It is not a guarantee of results — actual AI search visibility depends on technical foundations, content quality, and competitive dynamics specific to your site and market.